In so doing, the slot machine designer must tap into the Psychology of the players, and one of the most important ways to do this is to design a machine with, 'Near-Misses,' which make it appear as if the player almost hit a jackpot.

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This last point is the subject of Choliz’s experiment, which puts a group of ten pathological gamblers in front of two different slot machines. One machine produces a result (win or lose) 2 seconds after the coin was virtually dropped (it was computer program), the other delayed the result until 10 seconds after the gambler hit play. The Psychological Aspects behind Slots. An excellent way of summing up the psychology of slot machines: Are you playing slots or are they playing you? Because in many circumstances this is a very true and valid statement. Many gamblers have lost their souls to slot machines over the years due to their highly-addictive nature. Slot Machine Psychology It's behavioural psychology 101: the theory of Skinner and operational conditioning. When you get small but repetitive winnings, no matter if they are lower than what you had risked, the brain assumes there's a positive consequence to your behaviour and tends to continue betting. It's called Intermittent Reinforcement.

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